Interactive Piggy Bank


This project is part of a discovery process with one of the largest financial entities in the US. In this process the following statement was defined: "The Pony Bank is an educational tool, with the aim of helping the children to understanding how the financial world works. What saving means, what is like to have to wait, to be wise when planning. Learning to achieve a goal. Making savings physically tangible in an everyday growing digital world."

According to the research, it was found that the lifetime value of a customer increases if the relationship with the Bank is created from an early age. Children tend to choose the Banks their parents have. In addition, the emotional relationship with objects increases the perceived value of a brand. 

The proposal

It is an innovative money-box to help parents teach their children how to manage and save money in a world governed by digital currencies. The system combines a mobile app and an interactive device (the horse) that allows kids to set goals and visualize the process to accomplish their dream. 

The tangible prototype 

Hardware components: 

  • Particle Photon-based controlled Pony Bank

  • Native WiFi internet connection capabilities

  • Led lights for feedback effects

  • 2300 mAh battery for limited unplugged working support

  • Accelerometer for detecting movements

  • NFC chip for purchases simulation

Exterior part printed in 3D. Divided in 5 parts to facilitate the assembly.

Companion APP

  • Completely separated from FW infrastructure

  • Full-stack-JS responsive development (NodeJS, MongoDB, React JS)

  • Rest API for devices communications

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